It interested me when I saw the last betfair football betting advert on tv (uk), when at the end they suggested the audience to switch to betfair.
It made me think, as a poker affiliate, it would probably make a lot more sense to market our traffic and encourage them to switch to a certain site, rather than giving them that question to ask for themselves.
On a general scale this would include having alot more comparisons of sites in your reviews, and showing why this site is better, rather than just stating what the site has on its own merits.
I think thistype of marketing is a big trick missed tbh. Most the traffic on poker strategy sites is people who already have poekr accounts they are happy with; so offering them a $400 bonus to play somewhere else might not be too effective.
But it's alot harder for them to ignore your if you can show/prove playing somewhere else is better for them.












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