Flat fee sizes?

[redvel]

I got the offer of advertising on one of my poker-related sites for a monthly flat fee. Frankly, I have no idea what they are these times. 5 years before I got 150$ monthly from one room for exclusive positions, review and e-mail newsletters. But the situation is now rather different, I suppose...

The site is geographically-oriented into players of one country, I think it will be able to get 3-8 depositing players every month. The brand I got the offer from is highly trusted, but little known for the players of that country. I would give excellent exposure on site, featured review, e-mail newsletters and maybe some more little things that help converting players.

Now, please tell me at least approximately, what flat fee should I ask for?

[MR.Bluff]

Its really depends how much traffic they will get from your site.
Many affiliates are working CPA deals, that means they got certain amount of $$$ for every player who sing up (and most of cases do minimum 20$ deposit + mabye raking a bit)

Usually this fee is around 60-120$

Hope to help you a bit

[redvel]

Well, thanks for wanting to help, but I do not ask about CPA. Flat fee is another thing - you get money not for player, but for advertising space.

[tiltfish]

CPM campaigns is pretty usual in some niches. I think it might be tougher in the gambling niche unless you have a really good brand, but since it seems like they contacted you this might be an option. CPM stands for Cost Per Mille which is cost per thousand impressions. So if you have 5k impressions per month and get a $20 CPM deal you would earn $100 per month.

I assume that you want a fixed fee where it doesn't matter how many impressions you have? You can use CPM to calculate a fixed rate that is reasonable since you would probably need to sell in your offer to them.

I don't have any experience from CPM campaigns in the gambling niche so I don't know what the standard rate is. It should of course be a higher cost for better ad spaces, newsletter, review etc. How much extra you should charge depends on, among others, how many other ads you have on the site. You can use CPM for newsletter as well. I've heard of newsletter campaigns with a CPM from $5 to $20 so it's very individual.

Try to make some calculations based on a CPM deal. Compare it then with a CPA-campaign with 3-8 signups per month.

[321]

I got the offer of advertising on one of my poker-related sites for a monthly flat fee. Frankly, I have no idea what they are these times. 5 years before I got 150$ monthly from one room for exclusive positions, review and e-mail newsletters. But the situation is now rather different, I suppose...

Sounds like $600 for three months would be a good starting point. Base any renewal in 2.5 months on the traffic sent up to then.

[ak]

well it depends on the website? What's your website?

[suffolkpoker]

it depends very much on your website, i have been doing this alot recently in the bingo market.

If you want some advise just pm me mate