Because I already knew that “double or nothing strategy” was a subniche term, I went straight to the keyword tools. I quickly figured out that there were several keywords that could be hit on easily; simple variations of “double or nothing”. DON was the most common variation.
I then went to my forums and the 2p2 forums and searched for some of the phrases given by the keyword tools. I found all sorts of great keywords that were getting searches, and that people were interested in. Some of them include “double or nothing bubble”, “double or nothing roi” and “double or nothing tips”. “Double or nothing bubble” and “double or nothing roi” are two great examples of 7 keywords that would never be found by someone that isn’t familiar with double or nothing tournaments, or poker in general.
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