Bingo Affiliate Programs.

[Gydian]

So, I'm going to hop into this niche, and I'm just wondering what some of the better, more respectable bingo affiliate programs are. Anyone know?

[MJ]

Ditto on the op question, looking forward to some discussion on this.

[Greg]

This could be a great discussion. I'll just drop a few here that are quality in my opinion. For the UK guys I'd go with Foxy Bingo, Virgin and Bingos.co.uk
...the rest of Europe I'd hit Tower Bingo, Paddy Power and Jackpot Joy.

Now for the US players they have more limited options. Stick with revenue share on these guys. I like most of the Parlay skins, there isn't too much differential here so I'd just take the best deal. Also I like USABingo.com for another choice.

Now - how do we attract bingo players?

[sipka]

For USA traffic I am doing very well with Revenue Giants, the player retention and value is awesome there, and World Bingo Affiliates (USA bingo, Desperate Housewives Bingo). Ron is a great AM, and USA bingo has great conversions.

Recently Affiliate Arena has came into the US market too, their bingo sites are amongst my personal favourites for US accepting bingos. They convert signups like crazy, just it seems a bit slow on converting to depositors. I'm sure when they will add other ewallet options (as the aff manager Nicholas said, they are working on it) the number of depositing players will kick all my other programs.

For the non US traffic there are loads of bingo sites, we are doing great with Market-Ace, they look after Jackpotjoy bingo and Sun bingo in the UK.
Paddypower Bingo is also a good choice, the aff manager gals at Paddy bingo are very proactive, you don't need to search for promotions or other good stuff, because they will send you them at once they are released
Our players also like Brightshare's All Bingo Club, player value is great here too, as the bingo game is connected to their casinos/slots, and bingo players usually love slots too.
And there is of course Virgin Bingo, Wink Bingo, Foxy Bingo, Referback's Jackpotcity bingo and Platinum Play Bingo from Fortune Affiliates.

As you can see it is easier to find variety of bingo sites for non-us players.

I hope this helps, let me know if you have any other questions

[sipka]

Now - how do we attract bingo players?

Bingo is about the community feeling, not really about the gambling side. You need to help bingo players to communicate (make a blog, allow commenting, build a forum, make a newsletter sign-up form, install a chat for your website, etc) where they can talk with other like-minded players. If you write a blog, don't just go for gabling related sales pitches, write about your pets, your child, your family, that builds trust.
Always remember that bingo players are there for the community, the gossips, the company of the friendly roomies and bingo playing is just secondary. This is why you bingo player will last long usually on your accounts, because most of the time they don't play for the winning, hence they don't care if they lose, and they won't leave after losing money. If they felt good themselves at the given bingo site's community, they will go back and deposit and play because they can be amongst their friends.

[Geof]

Always remember that bingo players are there for the community, the gossips, the company of the friendly roomies and bingo playing is just secondary. This is why you bingo player will last long usually on your accounts, because most of the time they don't play for the winning, hence they don't care if they lose, and they won't leave after losing money. If they felt good themselves at the given bingo site's community, they will go back and deposit and play because they can be amongst their friends.

Agree, they don't care if they loose, and you need to give them good reasons to deposit. Many competitors out there offer non-deposit offers. Fine for acquisition, but also look beyond the free cash and the community to get profitable players. It seems this is a major concern at the moment among bingo affiliates, so look for rooms who focus on having players depositing. I already wrote a post on what we do at bet365, have a look there

[Greg]

Bingo is about the community feeling, not really about the gambling side. You need to help bingo players to communicate (make a blog, allow commenting, build a forum, make a newsletter sign-up form, install a chat for your website, etc) where they can talk with other like-minded players. If you write a blog, don't just go for gabling related sales pitches, write about your pets, your child, your family, that builds trust.
Always remember that bingo players are there for the community, the gossips, the company of the friendly roomies and bingo playing is just secondary. This is why you bingo player will last long usually on your accounts, because most of the time they don't play for the winning, hence they don't care if they lose, and they won't leave after losing money. If they felt good themselves at the given bingo site's community, they will go back and deposit and play because they can be amongst their friends.

This is an excellent post! You are so right about splitting up the blogging subjects. Some are good for sales and SEO - but who wants to bookmark and read about bonus codes every day! Awesome work Sipka!!