What is considered an OK bounce rate?

[TheTattooedGuy]

Hi guys

I appreciate this is a bit ambiguous and will vary according to the type of site, its material etc but on average, for a poker affiliate site what would you consider an acceptable bounce rate to be?

Thanks for the input

Andy

[1331]

Under 40% is very good imo.

[pokeraussie]

Under 40% is very good imo.

I am unhappy unless I achieve close to a 0% bounce rate. This is achieved by offering an incentive like "Click on this link to see my pink bits".

On a more serious note, not sure if you are actually being serious with that reply.

[Sebastian]

The average bounce rate in porn is .00003% I think.

[addz123]

Hey Andy,

Just did an average bounce rate for the last 90 days on 3 of my poker sites:

site a: 24%

site b: 34%

site c: 37%

[addz123]

The average bounce rate in porn is .00003% I think.

Depends how long it takes to jerk off.

[Peter Willis]

Depending what you want the user to actually do, a 100% bounce rate could be considered ideal for a Poker affiliate (it does depend how your system is set up of course, ideally you should be tracking external links so that they don't go into the bounce pile - but I expect most people don't do this).

[Michael Martinez]

Don't fall for the Bounce Rate Myth. Although improving the user experience is important for every Website, bounce rates are meaningless nonsense.

1 Web page can have 100 bounce rates. The bounce rates are tied to the Query + Page, not just to the page. When you look at Google Analytics or some other metrics that show you a site-wide bounce rate or a page-level bounce rate, they're just reporting crap that has no relevance to what is actually happening on your site.

Believing this crap gives you value is your option. But it's crap and doesn't teach you anything at all.

You might as well be talking about how fast the average vehicle moves along a highway without any regard for who is speeding, who is going slow, and what the speed limits are at various sections of the highway. You'll get as much meaning from that kind of data aggregation.


Someone, somewhere, will be impressed by the number. Don't be one of those people.

[parttimepoker]

While I agree with Michael in general about the overall bounce rate for a site, individual page bounce rates (and exit rates) can be a very useful metric for A / B testing and also a way to measure the performance of your pages relative to each other.

If you have one bonus offer page with a bounce rate of 25% and another with a bounce rate of 50%, for example, that's worth looking at.

Note that you should probably not have your site set up in a way that renders you unable to distinguish an actual "bounce" from a goal. You should know be able to know the difference between a person who bails from your site to parts unknown and a person who leaves your site because they've clicked on the affiliate link you were hoping and praying they would.

So, as a measure of overall site health / quality, bounce rates aren't so useful. As a way to understand what content and CTAs might lead to more goals that you have for your users than others, they're a very useful metric.

[Michael Martinez]

While I agree with Michael in general about the overall bounce rate for a site, individual page bounce rates (and exit rates) can be a very useful metric for A / B testing and also a way to measure the performance of your pages relative to each other.

If you have one bonus offer page with a bounce rate of 25% and another with a bounce rate of 50%, for example, that's worth looking at.

Agreed. This is a very good example of a clearly identifiable value that a bounce rate can be associated with and used to measure.