View: Affiliates Come First Taglines

[pokerprop]

I've seen this tag line used before many times and it makes no sense to me. Today's example was: Chipleader | Affiliates Always Come First

I've seen the "were affiliates come first" used before and didn't think it was that great of a tag line, but okay at least it can make sense in reference. As far as Chipleader | Affiliates Always Come First. What is that even supposed to mean.

It's more catchy then: "Where our Company's interests are first, but servicing players is our top priority and we value affiliates too". Which would probably be optimal strategy but too long for a tag line. I guess my complaint is I see affiliates as a piece of the puzzle but I struggle to find a context where we "should" come first. Which results in the "affiliates come first" tag lines totally turning me off, but the Affiliates Always Come First just bugs me big time.

Feel free to discuss. I want to see if others like these tag line and if there is another perspective I can view the use of these mentioned taglines from.

[alexpratt]

I have seen "Our Affiliates always come first" as a tag line back in 05 when winward were giving condoms with it on.....Made a bit more sense with that

[pokerprop]

[pomp]

Can totally see where you are coming from with this and agree. What they are counting on I assume is that many affiliates will see that and think "Shit Hot, here is a programme I want to work with as I am always going to come first"

[Lenny]

Affiliates always come first "fill in the blank"

Heres my answer
1. Untill it comes time for payments then we will pay you when we feel like it, probably to your player account so it will take you another 2 weeks to get it out.

2. Untill we have to answer your email. we will probably send out 3 or 4 auto responses over the course of a month, untill we decide to actually read it and answer your question, instead of the other 30 unrelated questions we answered