anyone want to share their conversion rates?

[OnlinePokerReport]

just the basic "what percentage of unique visitors to a particular rakeback offer page end up signing up for said offer."

i was going through our stats for the year and our conversion rate is pretty bad, definitely sub-5%. so, for every 100 people we get to view our full tilt rake back offer, less than 5 complete the sign up number (and then, of course, fraud and what not reduce the number even further).

just curious what the general benchmark is.

[MrDeposit]

For my RBR site its 1 in 150 visitors sign up for rakeback. I guess this is normal for a site that get's most of its traffic from strategy articles.

[GregW]

My percentage of unique pageviews (to the FT rakeback sign up page) that go on to sign up and deposit is 7.2%.

This is for between Aug 1st and today, so that's about a 5 month timespan.

[KevinMcC]

Greg do you have tracking set up for each individual page? Just curious how you do that

[GregW]

Greg do you have tracking set up for each individual page? Just curious how you do that

Unfortunately I don't. It's just that for rakeback there is only really one page that my sign ups could come from (my main FT rakeback signup page), so I just looked at the unique pageviews for that page and compared it to the total depositing players.

Sure, I could get a handful of signups here and there from other pages, but I don't think there'd be enough to make that figure totally inaccurate.

Sorry I couldn't be more helpful haha. Although, if I was going to set up tracking for each individual page, I'd probably use that little bit of javascript for tracking clicks in GA:

onClick="javascript: pageTracker._trackPageview('/go/fulltilt');"

..and put a little PHP in there to include the page URL when the click gets tracked in GA...

onClick="javascript: pageTracker._trackPageview('/go/fulltilt<?php echo $_SERVER['REQUEST_URI']; ?>');"

...so the tracked clicks in the 'top content' report might look like this for example:

/go/fulltilt/rooms/full-tilt/rakeback/

There must be a other/better ways to do it though.

[KevinMcC]

Thanks Greg, one thing I want to get done in 2011 is tracking clicks and seeing what pages are making me money. I'm going to look into it further...

[RBsupplier]

7.2% seems really high, I think I have around 2 out of 100, maybe less even.