Interesting service. You can read more about it here:What is Comparison Ads?
Comparison Ads is an experimental service from Google that lets users easily search and compare offers from advertisers. Currently, it's available to select advertisers in the mortgage business category; additional business categories will be added later.
Comparison Ads generates highly qualified and exclusive leads. You pay only when you receive a lead and you have full control over the amount you want to pay per lead.
During its beta phase, Comparison Ads is only available to a limited number of advertisers.
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