Google Parsing Information for Cinema Times in SERPs

[OMGCAPSLOCK]

There is a ton I don't like about G atm, this is not one of the things I dislike. It's good G is providing a better user experience for searches that you likely wouldn't make a lot of money from anyway (previously searcher would have clicked a link to discover info and hit back button straight away).

I agree that it is providing a better user experience, but it is replacing the job of some websites. And as a webmaster that is a worrying thought.

[Michael Martinez]

I understand the concern about Google scraping people's data and using it to terminate search sessions. In my experience with the cinema listings, however, I have rarely accepted what Google told me as I usually click through to the theater Website to find out more information about the theater (location, number of screens, things they offer, etc.).

I still prefer to use Websites like MovieWatcher and Fandango for searching multiple theaters' listings anyway. Maybe I'm the log in the river but I don't think this one particular case is hurting many vendor Websites.

Google does seem to be extending the practice into many other verticals, however, and I am sure it hurts some of them more than others.