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Thread: Why are there so few natural links in gambling niches?

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    Default Why are there so few natural links in gambling niches?

    I hear this over and over again. In the Link Networks Dead? discussion FlamePKR wrote:

    Quote Originally Posted by FlamePKR View Post
    ... I don't think you can get (a relevant enough amount) of natural links in the gambling niche.
    So I am inviting people to share wild-eyed, pie-in-the-sky, "these are are natural links in my" opinions here.

    Tell me what you would consider to be a "natural" gambling link. Please don't mention Toolbar PR or even try to assess quality. What do you feel a "natural" link SHOULD look like in the gambling verticals?
    Free advice and opinions are provided without any warranties or guarantees. I cannot do anything about the facts.

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    I would qualify them as links that were not obtained through violating Google's or other search engine's guidelines.

    For example: Someone considers that the abcd poker room review I wrote is useful and links to it.

    The reason why it's hard to get "natural" links in the gambling niche is in my opinion because the overwhelming majority of sites in the gambling niche are affiliate sites and there's no reason for them to link to some other affiliate site just out of appreciation.

    I guess you have a different interpretation regarding "natural" links in the gambling niche, that's why you made the topic. I'm curious to listen.

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    The gambling vertical has certain challenges because most websites will not want to link to gambling websites. Heck, I won't link to gambling sites on some sites and I'm about as degen as you can get. Can you imagine the mentality of your typical webmaster.

    As for answering your question, it's difficult doing so, without fulling understanding it.

    Do you mean a natural link in the eyes of google or a natural link from the website owner's perspective?

    Generally speaking though, I think a natural link refers to one that is editorial in nature, hence the popularity of guest posting. SEO's jumped on the strategy and the likes of BMR have come and gone.

    While BMR and other blog networks would like to tell you it's a form of guest posting, it wasn't guest posting at all.

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    In short any link you got without asking for and it just showed up - I'd consider that natural. I'm not sure, is this the question? If so then examples:

    -someone posts your link on a forum and a discussion takes place on it - this is a natural link.
    -a major news site links to your website - this is a natural link
    -someone quotes your article in theirs with a link - this is a natural link.

    If the question is why do gambling sites not get natural links? Because very few have content or features anyone would be interested in reading let alone linking to. Sites with really good professional content generally naturally link to other sites, naturally. Sites without who rarely ever pick up links themselves don't. The typical affiliate sites - even large ones with 1,000's of pages many just use poorly spun content. Most however some pay for human hybrid spins, basically someone they pay 3-5 cents per word to spin portions of 2 articles together and uses different words and ordering to pass it off as their own. Most don't say much of anything unique so there is no reason to link to it. It's the same thing readers can find with a simple Google search. However when something says something quite different, is new, fresh, controversial, authorative, revolutionary or in some way beyond the normal call of helpful, the chances it is linked to increases.

    I think the idea there are no natural links in gambling is just worded based on experience. There is limited link potential for the typical affiliate site (all niches). I think there's a difference between sites that monetize with affiliate programs and "affiliate sites" so I'm just saying with the keyword being typical - the "typical affiliate site" has limited opportunity to attract natural links.
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    I only got natural links from sites that are not gambling related. So for example my pages about deposit options did get natural backlinks, mostly from forums because I covered topics that are also interesting to non gamblers. I think the problem is that 99.9 % of all gambling sites are run by affiliates and they consider every outgoing link as gift to their competitor (which is not the case every time). That's not the case at finance sites for example where there are lots of pure Adsense sites as well. I received much more link juice in this niche.

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    A natural link is one provided by one webmaster (or poster) on his site to content on another...with the sole intention of giving his visitors or readers extra - or alternative - viewpoints, illustrations and/or information, including if that information is substantially the same but does differ in some presentation - perhaps easier to understand etc.

    That definition should open up the option for any webmaster to link out to extra sources on pretty much every piece of content he has. Even if that content is very strong and covers the subject in depth there should (if you look long enough, or know where to look) still be opportunities to link out.

    Personally I believe that ''asking'' for a link could also bring that link into the 'natural' category - providing the link was going to valuable information. Google don't seem to subscribe!

    But actually linking out is not entirely altruistic - because linking out does the linking website good too. It gives added value to visitors, and thus increases the value of that linking site (in visitors eyes, and that's who it's for).

    Of course, though, many webmasters are competing for the same potentially high value terms. The inherent risk is to increase the value of a competitors site over your own by giving them links. Personally I don't subscribe to that, there are ways to show valuable links out to your visitors without necessarily interfering with your own chances of ranking for specific keywords.

    Of course yes, there are thousands of sites/pages that are not worth linking out to. With perhaps more gambling sites in existence than in other niches that becomes more obvious because many are carrying exactly the same info...but equally there are dozens (probably hundreds) that do carry at least some valuable info which would/could compliment your own.

    Remember also, a webmaster may think his content is the be all and end all. We all have different views on the value of our content, and actually those views might be wrong. The point is that a webmasters reluctance to link out may not be because of his fear of opposition, it may be he just doesn't recognise the added value it could give.

    I suspect what sets the better (I won't say more successful, though it probably follows in a lot of cases) webmasters apart is their ability to recognise all of this (along with their content writing/collecting skills, SEO knowledge etc of course)
    Last edited by chaumi; 04-02-2012 at 07:02 AM. Reason: typo
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    I don't have a preconceived idea of what a "natural gambling niche link" should be. I've always felt that a natural link was either a link you're expected to give yourself from your own properties (not like a link farm) by the casual observer OR a link that someone else up and gives you without any input from you.

    It's probably okay to ask for a link if someone mentions your site, "Hey, Buddy, thanks for the mention -- would you mind adding a link? I'll really appreciate that."

    I realize most gambling sites tend to be affiliate sites but I always thought there must be some pure hobbyist sites, blogs where you guys just share your love of gambling without thinking about monetization. Perhaps the competitive bug leads one away from that philosophy?

    If there are so few non-affiliated hobbyists, then I guess you ARE sort of dependent upon forums for links. But why does affiliate site content have to be so poor in quality? If I were going to spend $500 on content, I would want it to be content that attracted some attention.

    I can accept that in years past everyone piled onto the "SEO through links" bandwagon. But since Panda and other Google actions, the emphasis from the search side has shifted heavily toward content in a way that (in my mind) sends the message, "We REALLY want to see better content."

    So how does that message ring for affiliates? Hollow or solid? Has anyone tested these waters lately?
    Free advice and opinions are provided without any warranties or guarantees. I cannot do anything about the facts.

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    I hand them out from time to time if what I see is unique and offers valuable content to my readers.

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    There ARE a large number of hobby-poker or casino sites out there that are not affiliate sites in any regards (mostly poker). The most common thing is though that these sites are very well aware of the price of gambling links and will NOT add a link (most of the time) to any affiliate site (regardless of content) unless you pay for it.

    I can't see any decent poker site (non-affiliate) that hasn't been contacted by someone at least once with the message "Hey, I saw your site, it looks nice. Do you sell links?"

    Most of the time those sites are of very good quality, but you need to pay to get a link there.

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    Working part time I get at least a couple natural links per month. If I was ever to sit down and work a site full time, I'd bet I'd grow to an average of at least 20 natural links per month. but..

    Quote Originally Posted by Michael Martinez View Post
    But why does affiliate site content have to be so poor in quality? If I were going to spend $500 on content, I would want it to be content that attracted some attention.
    For most it's an ROI issue. Profit is the only goal and it doesn't matter if they scam a few players in process or whatever. cheap spun content with links they can get away with has proven more profitable. Most would never be an actual brand because players who know any better wouldn't trust their site - there are some exceptions to this, but this mostly involves highly populated forums - and also special deals (moderators solving problems for people who complain at that sponsored gambling sites etc.). In most cases its an ROI issue and it's hard to be more than just an affiliate site when touting scams, and scams pay the best for affiliates.
    Randy Ray likes this.
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