So far it looks to me like the value of H1 and H2 tags have gone way down, or at least for the purpose of ranking for exact keywords. I guess it makes sense based on what we're learning about what G wants now, which is more unique, less keyword targeted. Am I wrong, or are other people seeing this too?
If this is correct, I'm assuming this means we should be looking to create longer, more unique htags to reduce potential over-optimization. This may not help us for the exact kw we desire to rank for, but could help us across the board.
Do you agree we should be making h2 changes like:
Prior to Penguin: Best UK Poker Sites
Post-Penguin (change to): I Live in the UK, What are the Best Poker Sites for Me?
In regards to title tags, I'm not seeing a lot of direct affect other than possibly causing over-optimization penalties. However, many of the top sites still have exact kw matching title tags, which tells me that title tags have less value now as well (more value put on other elements).
What do YOU think?