Help with specific page rank please

[Brokerstar]

Ok guys I want to rank for a few key words. The one I want to focus on here is the term 'Free Poker Training Videos'. Now I have a lot of content on the subject but havn't done much with regards to link exchange. To be honest I havn't done any link exchanging really.

So this is the question, should I have links with the anchor text saying 'Free Poker Training'? and secondaly would I be better off having said links pointing to my main page (Tagpoker rakeback provider, Poker coaching reviews and coaching videos) or the page on my site that happens to have all of the free training videos? (Free Poker Training Videos / Free Poker Training)

Also I keep hearing that content is king yet google has just done it's update this weekend and I am all the way back on page 9! So rather than focusing on content for the moment, should I be pushing link exchanges in order to gain rank?

Thanks in advance.

Broker

[CoolDog]

The best strategy is to mix it up. Use different, but similar anchor texts and have some go to your home page and some pointing to your inner pages.

[Brokerstar]

Yesthat text in my post above is just my page titles and comes out that way.

I was thinking of just having free poker training videos as the anchor text link. How important is the actual anchor text? will that have a huge bearing on the key words I'm trying to rank for or is it simply a case of having enough links pointing at my content?

Do you think say 100 links from related (poker) sites will make a difference alone to my page rank?

I'm trying to get a handle on where to focus my efforts now in order to move up.

Thanks

Broker

[MPC]

for SERP purposes alone, it is not critical to link to home page. You want visitors to find exactly what they are looking for when they hit your site, so if that's in a content page, thats' where you should bring them.

The problem with trying to get links to the hompage is that you are limited in terms of number of keyphrases you can direct there. Your hompage can't rank well for 100 different keyphrases, but 30 content pages can collectively. That's the whole point. This is why they say content is king. (if you are looking to target multiple and varied keyphrases anyway).

Here's some tips to help ranking:

The main keyphrase should be included in the title of the page. You want "Free Poker Training Videos", then create a page with this title (meta tag title I mean).

Next, make sure the keyphrase "Free Poker Training Videos" is repeated numerous times in your content.

Use "'Free Poker Training Videos" in your H tags

Get links to your page on the anchor "Free Poker Training Videos" and NOT "Free Poker Training". They are not the same. You can link on "Free Poker Training" and that will help the page rank for that keyphrase. It doesn't do much for "Free Poker Training Videos" SERPs however.


The best way to rank for a specific keyphrase is to have it match exactly in your title, in your content, in your keywords, in your headings and on your link anchor text. Ideally, you want to link from a related page, one that also has the "Free Poker Training Videos". You can create such content yourself and link from page to page internally. Yes, your own links can help.

[CoolDog]

Anchor text is very important. But if you have 100's or thousands of anchor text links out there and they all read "Free Poker Training Videos" then Google may see that as a bit suspicious and unnatural.

I'd say get some really good quality anchor text backlinks with your targeted keywords first and then mix it up with similar anchor texts to your home page and inner pages.

Then repeat.

You should also make use of your own pages and do a bunch of inner linking using anchor text links. All your pages should also have the anchor text "free poker training videos" and have them linked to your targeted page.

Here is a page that shows PR values that may be of interest:
kenkai.com/google-pagerank-table.htm

[321]

Ok guys I want to rank for a few key words. The one I want to focus on here is the term 'Free Poker Training Videos'.

Google hasn't crawled that page since February 10.

At that time you didn't have the phrase "Free Poker Training Videos" on the page, and the words "free" and "training" were not on the page at all. They were in your title but that is all.

You have the phrase there now on the page, so when it gets crawled again you should move up in the results, but still I'd make sure those four words are on the page more than once.

Also your site is over 100 pages, but you only link to that page two or three times. You'll never get Google love if you don't show them you love the page yourself. Link to it more.

[Sebastian]

Get links to your page on the anchor "Free Poker Training Videos" and NOT "Free Poker Training". They are not the same

This is something that I think is debatable... I mean, they are not the same, of course, lol, but I think that the second variation of anchor text still has value.

Would be interesting to see what 321 thinks about this, or how he approaches anchor text in general. Is it worth it to mix it up like Cooldog says ? I would tend to agree with him.

Nice post MPC

Seb

[Brokerstar]

Google hasn't crawled that page since February 10.

At that time you didn't have the phrase "Free Poker Training Videos" on the page, and the words "free" and "training" were not on the page at all. They were in your title but that is all.

You have the phrase there now on the page, so when it gets crawled again you should move up in the results, but still I'd make sure those four words are on the page more than once.

Also your site is over 100 pages, but you only link to that page two or three times. You'll never get Google love if you don't show them you love the page yourself. Link to it more.

How do you know the page hasn't been crawled since Feb 10th? and how do you know when it was updated in terms of key words I have put on the page?

Is there a tool you use for this?

Thanks

Broker

[Brokerstar]

Hey guys thanks for all of your help with this it sounds like I have some work cut out for me so I'll be getting right on it.

Thanks again.

Broker

[Pokerkeep]

How do you know the page hasn't been crawled since Feb 10th? and how do you know when it was updated in terms of key words I have put on the page?

Is there a tool you use for this?

Thanks

Broker

Here's the info from Google's cache:

This is Google's cache of Free Poker Training Videos / Free Poker Training. It is a snapshot of the page as it appeared on 10 Feb 2009 21:49:00 GMT. The current page could have changed in the meantime. Learn more

The page may have been crawled since then but this is the last time it was cached so the meta tags, description etc from Feb 10 are what shows up in Google SERPS.

Google:
site:tagpoker.co.uk
To see what Google has indexed/cached from your site.