
Originally Posted by
gavacho
- if a keyword is not displayed in the Title does it have a negative impact in rankings?
- what about click through from a SERP with a meta title and/or description not being shown completely. Does it have positive impact by raising the curiosity of the searcher?
When people search, they are looking for answers. If you give them a solid answer in the meta description, they will most likely click to find out more. I would write fully the description out, since most times Google will cut out a snippet of it anyways.
Best of luck!
Mark
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