Sports Betting - What is the general conversion rates these days for Sports Betting?

[Connie Burstin]

Hello,

Do you know what is the general conversion rate (sign up to customer) for Sports Betting these days?

Appreciate your feedback.

Cheers,

Connie Burstin

[TheGooner]

it really does depend on the portal site, and also the betting partner.
Of course you knew that would be the case.


But here is my range :

Signups that actually deposit and play at US accepting sportsbooks will be between 1 in 3 (33%) and 1 in 4 (25%) ... based on around 40 signups at each property each month.

Signups that actually deposit and play at European accepting sportsbooks are much closer to 7 in 10 or 8 in 10 (70-80%) and at some smaller trafficked places we can achieve 100% in some months (eg 6 from 6).

As we use the same advertising and review methods for both sets of sites, I put the difference down to :
1) size and brand name of the books (although Bodog is a well established brand)
2) accessability to simple card payment methods,
3) and possibly also that the European attitude to sports betting is far "cleaner" - it's an acceptable entertainment spend.

[Connie Burstin]

Hi TheGooner,

Nice to see you here.

I don't have much experience with the Sports Betting Industry.

I did help manage a program a few years back. Thanks for your feedback.

Cheers,

Connie Burstin