PPC marketing (facebook + yahoo) no longer an option for our business.

[pojax]

So as many of you know I am one of the founders of a popular poker training site and community.

The website is Outstanding Poker Training School - Online Poker Training Videos

We have been successfully operating on PPC marketing via Facebook, and Yahoo.

Yahoo has told us that they have merged with MSN and will now be following MSN's advertising policy and guidelines. They have turned us down many times because we are a poker "education" site.

In October we will lose our Yahoo traffic because Yahoo will now be under MSN's guidelines.

We have tried other search engines that do PPC with the same result. We were running on facebook for 5 + months and they recently took the ads down. We were simply driving traffic to our facebook fan page.

We have tried CPV advertising however that seems to give us an over 98% bounce rate.

Can you guys suggest any creative advertising methods that can help get us traffic?

Our website converts and we have a 1% refund rate. Our trouble is just driving traffic.

Facebook and Yahoo campaigns were very profitable even though they were expensive. However they are no longer valid options for us.

We obviously have an affiliate program http://www.outstandingpoker.com/affiliates.html but our affiliates have been emailing me asking me similar questions.

Any help would do.

Thanks,

Errol

[parttimepoker]

Not to state the obvious, but organic search engine work is going to be your cheapest / most effective route to players.

Most poker communities are going to be averse to advertising the product because you're competing with one or more of their revenue sources. At the larger communities that will, you'll be facing steep rates and steeper competition from bigger training sites.