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Not sure I understand your question Aussie.

The process I was referring to is that by which a smaller number of businesses grow large in each 'space' (changing over time). If G had not grown to...

Haha, spot on.

Many of them are busy reinventing themselves as 'social media experts' at this very moment, which should ensure we get to feel that little bit of puke in the back of our throats for...

If we assume someone would have grown this big in the search / info space by the natural business processes - then my view is that it could have been a lot worse.

Mark