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Depends what you're trying to do. If you want to make a small site that will quickly rank and make money, get a keyword domain. If you're trying to build the next PL or PJ over a few years, then no,...

And I will forget BingoPort.co.uk. Any domain can be "branded", including exact match domains. IMO it's much easier to get a visitor to remember to put ".org" after "bingo" than it is to get the...