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I think Poker Sponsorships, Poker Payback, Team Poker, Fantasy Poker are doing a pretty good job of promoting rakeback to people who don't know what rakeback is.

I don't think they are as good at...

I agree with Beanie that 2+2 doesn't really "do it" properly. There are some pretty good analytic posts, but most of it is far from as clear as it could be. At least I haven't come across anything...