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I think heat map studies are interesting and I always love to read them but they usually don't involve more than a small number of people. I am sure it's expensive to do these studies since you have...

It's probably safer to say that 15-25% of all monthly queries have not been tracked in the past two years. The search engineers seem to change their story slightly over time.

It's obviously...

So, in addition to the fact that most people don't click on 1st listings (and it actually varies -- no one should be relying on studies based on the 2006 AOL click data), several recent studies (most...

Actually, a home page would do better by targeting multiple queries through on-page optimization and riding on its "domain authority" (that's a very murky term). Link anchor text is rather...