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Not nearly as hard as some people would like to believe. This is all purely a publicity stunt on Google's part.

Many initial reports indicate that people are having trouble implementing the protocol for their sites.

Google AdSense revenue may decline drastically even if you get it right.

I wouldn't...

I transcribed John Mueller's hangout here:

Transcript of John Mueller Q-and-A about Google HTTPS Signal | SEO Theory

This is probably something that I saw in the wild and reported in my...