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The URL is Blind Straddle Poker Magazine.

Again, I based my estimate on the $500 / m revenue being firm and documented.

I didn't see the bit about content rights reverting to authors or...

Here is your stats image:

http://farm8.staticflickr.com/7151/6638122489_a044954c1f_z.jpg

Looks like roughly 800 absolute unique visitors a month.

If the $500 comes primarily from link sales,...

If you clarify the following, it will be easier to get a value:

Is the 30k email list a validated, opted-in list? Or is it just like a forum list of members?

Is the $500 the site makes from...