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Yes and no. When they started this they already treated it as a real company. If I'm not wrong, they made it with $1,5 million initial investment. Someone might correct me though.

Yeah they do. They also buy from all kinds of sites, like for example a link related to mac/iOS poker they buy from a site that is about Apple/iOS?Macs etc. It makes sense, but it's aggressive.
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Back in the days when Oscarsson was still alive, no UIGEA, better ranking and etc it had to make WAYY more than that.

Having an Estonian office is already outsourcing. :P

80 million revenue per year is plausible. This doesn't includes expenses and tax though. But it's sizable.

I heard they made like $1 million...

Also paying 50 employees is huge. I assume they pay people in the $2,000-$5,000 range, even if it's about Estonia. Pokerlistings is huge, but that's a big expense. I have no clue what they make these...

Could be also because of the loss of US traffic.