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Looks like things are going back to normal-ish.

Now it's only 10%-15% lower compared to how it used to be and if I would guess, in a few days it will get back to how it was.

My friend's site...

Around 40% decrease in G traffic on one of my main sites, coinciding exactly with the new Payday loan release.

Strange thing is that rankings are apparently exactly the same as they were. Checked...