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yes, once the timer hits the specified time, the text after the ; is displayed.

I could not get the text that was listed AFTER the ] to display

I was recommending a timestamp when the...

I put in the following

*countdown=10/27/2011 8:35 AM;SOLD]This text replaced Count Down:*/countdown]

*i had to add the * and replace the [ to not have it say SOLD in the code above

to get:
...