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@ Kaus - yes i think you are spot on... this type of marketing is whats behind a lot of changes we are now seeing.


@ Dominik - regarding the affiliate who sends brand specific 'bonus' traffic vs...

good read and similar to what the CEO of Bodog was saying as well... they are going after and paying for fish / newbs essentially.

I've never done any rakeback at all, but I am 'guilty' of a bonus...