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Personally I wouldn't advise spending much time or $$$ on design until the site starts going, it's easy to get sidetracked, but then if you look at any of my sites it's obvious I suck at that aspect...

It's easy to say "just go buy an established earner" but the reality is that sites that are truly earning a few hundred bucks from player signups and not link sales or other crap are somewhat rare...