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I would say that you shouldn't ignore the penalisations but would not advise building links into a penalised site. Clean up and make sure the foundation of your site is stable before even thinking...

Websites are being completely taken a part, to the point of forced rebrand, for actions that they have conducted in the past... I think you need to be more specific when writing something like that!

Guys,

Please, please, please don't follow this!

Many of the suggestions that have been put forward here are going to get you into trouble and more than likely algorithmic penalization hell if...