I am curious as i assume that this forum will be mainly American members or at least webmasters targeting the American market.
With that in mind which sort of Sportsbook affiliate program would you prefer one that is aimed at the USA market, one that is aimed at non USA markets or will you just go after the very few that are truly global.
Personally my preference is for European targeted affiliate programs simply because i have a better understanding of their products,
I am not fully versed on the "lines" or even the sports that USA facing books have like March madness etc
European books suit me because i understand 99% of their product and what they offer and because of that i target their markets.
But if you are primarily a casino website considering offering a sportsbetting option would you continue to concentrate on your specific demographics or try to expand your target area.