Sports Betting Revenue Share or CPA?

[rakebackengine]

Gooner

Can u give any rough numbers on how much they would pay per month I'n advertising and how many inpressions their ads would get?

Tim

[TheGooner]

Hey RackbackEngine.

Obviously I cannot really know what sort of money Betfair are wanting to spend right now - they have advertising budgets like everyone else - and as I am not working with them at this moment - I'd have to guess (but I'll give it a go).

It depends on your site, it's traffic volumes, demographic profiles, and outright effectiveness in sending depositing players to the Betfair site.

But if you have :
- a high profile sports site (say 500K pages read per month),
- with a good base of European traffic
- with a quantity of UK traffic (always preferred in UK facing programs),

Then I'd expect that you could get a CPM (price per 1000) similar to the one I achieved ... which was between €1 to €2 depending on the financial situation - and the length of the agreement.

The final number will depend on the fine detail of the numbers, the quality of the traffic, the length of the deal, and your ability to negotiate a deal.