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Thread: NFL and US Player Conversion Rates?

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    Default NFL and US Player Conversion Rates?

    Hey Guys,

    I was wondering if anyone could give me some insight on what conversion rates are weak/average/strong for converting US players for NFL betting.

    I have an NFL site getting solid traffic and it's focused on an odds comparison script. The traffic is coming in for betting odds and betting lines related terms. I had two thoughts when I picked my niche. First was that people who already had a book would just use those odds which means if they are searching for lines they are a good target for conversions. The other was that I realized a good chunk of traffic would likely be people with a local bookie that they use but just want to check the odds online.

    I compare odds from 4 sportsbooks and have a bet now button for each book/line. The CTA is working well and the CTR is strong but my conversions are abysmal. Here's the breakdown for the 4 main sportsbooks I promote:

    23 clicks, 2 signups, 1 depositor
    116 clicks, 3 registrations, 2 deposits
    113 clicks, 1 registration, 0 deposits
    93 clicks, 1 registration, 0 deposits

    Grand total of $30.00 commission.

    For how long my site has been around I feel like the traffic numbers I am getting are great and the amount of clicks seem strong as well but the players just aren't converting. Any thoughts on ways to improve this or is this standard and I just need to ride it out and increase traffic/hope I get a high roller or two who drops a lot of cash.


    Thanks in advance.

    - Ryan

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    IMO that is way too small of a sample size to get a good indication of how t converts. Also I'd probably be happy with 1 RMP per 100 clicks for that type of site.

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    Average since Black Friday: 13.4 clicks = 1 deposit. (edit that this is a bit lower now because was two Septembers)

    Much different type of website though so this is apples to oranges to draw your own opinion from. The big challenge though is sign up to first depositor month to month can range from 9% to 66%. I've seen plenty that suggest things would always be over 50% if players could easily deposit, but this rarely ever the case in today's market.

    I'm not willing in this market to take any guaranteed top spot deals. Way I look at it is affiliates are better off now from the standpoint, if your site is earning me the most at the rate given why won't I push you #1? This is going to change though week to week and month to month. It's much better as an affiliate to form a small network and discuss ongoing hey what's your conversion here this week? sharing this info back and forth with a close network is very helpful. Competitive advantage is one thing, but by sharing with a network can make so much more money. There's normal flux. Sometimes the month starts off really fast, other times it starts off slow, and by day 10 all has worked out. Sharing what are seeing and making adjustments is wise.
    Shay likes this.
    Betting Sports in the US? 5Dimes has Best Odds (US Players Accepted) - Live elsewhere? PinnacleSports Offers the Best Odds (No US Players)

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    Thanks for the feedback guys. 1 in 100 is a bit of a tough pill to swallow but I guess it's realistic in this day and age when targeting the US market.

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    Also depends on the program you promote. There is massive differences from program to program. For example Pinny convert at a rate of 8 times worse than Bet365 do for me. In the US there is similar. 5Dimes converts much worse than Bovada, while other programs such as Betonline and Justbet all have wildly varying conversion numbers.

    Last but not least programs regularly lose the ability to process credit cards. When this happens (think Carbon Poker, BetOnline, Juetbet of late), you'll see conversions go from 1/30 or so clicks to 1/200 clicks. This is he most unfortunate part of the current US situation.

    I'm still waiting to find a book who proactively tells their affiliates when their processors go down. Bovada is about as good as it gets on this and Riyaz is pretty much the main man when it comes to being open about any issues they have on the affy side, so props to him for that!
    Currently looking to buy income earning websites. I have a large budget for the right project. If you have any form of money earning site in gambling, finance or any other related niche, and want to sell, ship me a pm and let's work out a deal.

    Also looking for premium domain.

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    I'm qualified to answer this.

    I owned a lines/odds site that got over 25,000 visitors per day, was super well marketed and made tiny loot. We're talking under 10K/year.

    One would think that lines/odds are super well themed and would drive in oodles of signups but they don't. I believe most people that come to look for lines are those who use local bookies and have no intent of wagering online. (Or already have online accts that their happy with)

    Very disappointing results.
    MJ and every1bets like this.

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    these are the real life feedbacks i like your thread i know lot of things right now.

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    Thanks for bumping this, since I actually have a legit dilemma - anyone have any new experience with how ''event x odds'' convert vs ''event x betting''? Have to choose between a EM .com domain for an event and can't decide on which one to go with (these are not reg fee domains, but rather quite pricey).

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    Quote Originally Posted by Eddielv View Post
    Thanks for bumping this, since I actually have a legit dilemma - anyone have any new experience with how ''event x odds'' convert vs ''event x betting''? Have to choose between a EM .com domain for an event and can't decide on which one to go with (these are not reg fee domains, but rather quite pricey).
    I don't have any hard data, but I'd go with betting for sure. Odds and picks articles don't convert well.

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    Yeah betting every single day there.
    Graeme aka Dealer Dan
    Gambling Affiliate Bible


 

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