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Thread: New Jersey Poker Affiliate Market?

  1. #11
    MJ
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    Horse Racing betting online is legal in 32 states and there is a couple legit affiliate programs.

    As long as there is multiple companies competing for a market there will be money to be made somehow, the nightmare scenario is state run lottery type situations but even then look how much advertising they do.
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    The problem for affiliates is that the market and traffic is so limited compared to what we're used to. Geo-targeting would be imperative. The best thing to do would probably be to just get a section or page on your existing page ranking really well.

    I exchanged a few emails with the CEO at UltimatePoker in respect to affiliates and he said:

    We can only speak about an affiliate deal with a someone who has been approved and licensed by the Nevada Gaming Board and at this time we have no idea what the gaming board will allow in the future.


    He also mentioned that they may be doing media buys for geo-targeted Nevada traffic and potentially look at tourist traffic in California and Arizona.

  3. #13
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    Quote Originally Posted by MJ View Post
    Horse Racing betting online is legal in 32 states and there is a couple legit affiliate programs.
    As long as there is multiple companies competing for a market there will be money to be made somehow, the nightmare scenario is state run lottery type situations but even then look how much advertising they do.

    I am not sure, is it possible to draw parallels, but in my country (Russia) today we have two form of online gambling market (i mean only online slot machines). Illegal and legal. Illegal affiliate programs pay revshare 50%-60%.

    From last summer, we have first legal online slot machines website. Officialy this is state lottery controled by private operator. But this "lottery games" like slot machines. There are no differences. Today this is one and only official website for real money games in my country. They advertise on several state TV channels. But two weeks ago they open affiliate program too. They don't have legitimate competitors, but they open affiliate program too. RevShare little be less (10%-30%) but this is not bad too.

    Sorry for my bad English language, i hope you understand what i mean.
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    MJ
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    I think it's well understood that the margins will be smaller for affiliates, the things I choose to be optimistic about are a. the size of the potential player pools (once they have easy deposits and fast payouts / dealing with trustworthy companies ) and b. the ability to sell more traditional type advertising deals (the potential to earn and deliver value to a brand from more than just a "new signup").

    Time will tell, I'm just confident that a market this big and profitable will always have room for people that deliver some value, though I'm sure it will get way more competitive and many of us won't survive the transition.

    That all said, my comments are not about NJ - I'm just talking about legalized markets. Aff's are doing well in France and other places, and in time, I'm sure we will in the US. Only with a bigger pool of states, working together, and most likely allowing players from other countries will this really happen though, in my opinion - so at least that much remains up in the air.

    I could be wrong, I am often.
    Last edited by MJ; 05-01-2013 at 11:10 PM.
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    Clearly the consensus among affiliates on this forum is that poker affiliates will have little or no effect on the Nevada or New Jersey markets. Obviously far more experienced affiliates than myself have commented on this issue, and I tend to agree with the logic behind much of what has been said.

    I think the one point of contention that I have, is that affiliates are paid commission for the revenue they generate. Although casinos have a large player database to draw from, there is no inherent disadvantage to paying affiliates to promote their product. Each player an affiliate brings to their site generates revenue they wouldn't have otherwise seen.

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    Although casinos have a large player database to draw from, there is no inherent disadvantage to paying affiliates to promote their product. Each player an affiliate brings to their site generates revenue they wouldn't have otherwise seen.
    I don't disagree, unfortunately these gambling sites will be regulated by the States they operate within.

    While there will be a great deal of marketing opportunities, I think affiliate marketing is on all their back burners right now. UltimatePoker in Nevada is a perfect example of it. In time once one site launches an affiliate program, they all will. It probably won't be in any of their initial plans though.....and because of legal regulations.

    Just my opinion, but I think they'll all be doing media buys instead in the beginning. So SEO the shit out of your site, and then sell them ad space.

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    Quote Originally Posted by MJ View Post
    Horse Racing betting online is legal in 32 states and there is a couple legit affiliate programs.

    As long as there is multiple companies competing for a market there will be money to be made somehow, the nightmare scenario is state run lottery type situations but even then look how much advertising they do.
    US market will favor (exclusively?) sites / affiliates that can deliver massive traffic or access to engaged communities. Think 2p2 or PL.

    Small affiliates will likely have little to no role in a US market, driven out either by the high cost of doing business (heard NV aff license cost near 6 figures when all was said and done) or by the fact that it's not profitable for Caesars to do business with someone who sends 10-100 RMPs a month, so they won't.

    And if you think your US poker search positions will hold up under the onslaught of authority sites that will soon be rushing in, aided by shit-tons of natural links from the global media ... you've got more confidence than me.

    Cliffs: Get big or go home if you're looking at the US post-reg as your bread and butter.
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    Quote Originally Posted by Moonlight Cat View Post
    I am not sure, is it possible to draw parallels, but in my country (Russia) today we have two form of online gambling market (i mean only online slot machines). Illegal and legal. Illegal affiliate programs pay revshare 50%-60%.

    From last summer, we have first legal online slot machines website. Officialy this is state lottery controled by private operator. But this "lottery games" like slot machines. There are no differences. Today this is one and only official website for real money games in my country. They advertise on several state TV channels. But two weeks ago they open affiliate program too. They don't have legitimate competitors, but they open affiliate program too. RevShare little be less (10%-30%) but this is not bad too.

    Sorry for my bad English language, i hope you understand what i mean.
    What's the URL of the official/legal slots site?

    Tm
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    I agree with some disagree with others. I think its likely you'll have a couple big affiliates licensed in nevada and then as long as they have different marketing/tracker codes you will see several sub affiliates, kind of like PAS. If it costs them $10k/month to get a license then PAS could easily turn around and sell 200 sub affiliate links for $200/month to make up for it. For this matter there is room for the small guy and the big guy.

    There will be no need for affiliates until players have competition and more than 1 room to sign up for. Poker Stars just started with Full Tilt after 8 months of going on its own, so obviously if Poker Stars thinks its a necessity then it likely is (how many "board room meetings" did they have on that topic?).

    Right now only 2% of my traffic comes from Nevada but we're still looking at 2014 until any meaningful traffic swings occur.

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    Quote Originally Posted by muchospoker View Post
    What's the URL of the official/legal slots site?
    Tm
    LotoPobeda.ru

    Affiliate program:

    LotoMoney.biz


 

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