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Thread: New Jersey Poker Affiliate Market?

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    Default New Jersey Poker Affiliate Market?

    On the heels of Nevada becoming the first state to have regulated online poker, any thoughts on what role poker affiliates will play in New Jersey when they launch?

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    Probably about the same ! Zero comes to my mind
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    Nevada has specific legislation regarding affiliates, but to my knowledge New Jersey does not. Won't the various poker websites want to enlist affiliates to promote their product, especially in the beginning to gain market share?

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    Quote Originally Posted by donktheflop View Post
    Nevada has specific legislation regarding affiliates, but to my knowledge New Jersey does not. Won't the various poker websites want to enlist affiliates to promote their product, especially in the beginning to gain market share?
    If i remember correctly New Jersey Casinos get the first legal online gambling for New Jersey . so then why would already established BM( Brick and Mortor) places need our help ? they have a mailing list to die for !
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    I would not stake my future on being able to profitably promote rooms in NJ / NV.
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    Quote Originally Posted by Student View Post
    If i remember correctly New Jersey Casinos get the first legal online gambling for New Jersey . so then why would already established BM( Brick and Mortor) places need our help ? they have a mailing list to die for !
    ^^ This.

    I think I saw on Chris's twitter (OPR) that Ultimate Poker have no plans on enlisting affiliates or other utilizing other sites like 2+2 to promote their poker client that just went live this morning in Nevada anyways...
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    I purchased some state-specific domains in New Jersey, and am trying to decide whether I should/how much time to devote to developing these domains. The domains are pretty high quality, and I figured the early adapters could make decent money promoting the new sites. I think Nevada requires an affiliates license, so was thinking there might be an opportunity in New Jersey.

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    Adsense?

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    Yeah Adsense is a possibility. Is anyone else planning on developing a site/content for New Jersey, or would you just move onto another project? Is there any value here?

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    It would make absolutely no sense whatsoever for large US land-based casinos to enlist affiliates. The brand recognition of those casinos is already huge. Everyone knows them. People only need to know that online poker is legal and they already have an idea where to play.

    It's pretty much the same as in the case of large and established online-only poker sites. The bigger you are and the stronger your brand is the less value affiliates can give you.

    Just look at:

    - Party faking affiliate stats to push people away
    - pokerstars being very picky and hardly increasing any deals in order to push small affiliates away
    - pokerstars completely removing the affiliate part of Full Tilt

    Besides, US land-based operators would most likely have a hard time in (legally) sending money offshore to some marketing guy in BVI or other weird countries. Perhaps that's why Nevada introduced affiliate licensing too. - I assume you can't just send random money to some guy in Cambodia who runs a random website if you are a legit US business etc.

    If affiliating would be something that would be useful for US land-based casinos that operate online now I believe there will have to be a clear legal framework for that, which would include that the affiliate would have to be a real US-based company offering marketing services; perhaps an affiliate license; the company might perhaps also be required not to do business in unregulated markets and work with unregulated operators etc. - Even if US legal affiliating would be available, it might in the end not even be worth all the hurdle.

    Not sure about adsense. Can you do that with poker/casino sites in the US now? Or only in Nevada and New Jersey?

    At the end of the day, the future US online poker and online casino business will exclusively be dominated by the current land-based casinos.I see a lot of affiliates being super excited that legal online poker will finally come to the US, hoping to bring new affiliate opportunities that Black Friday took away. In reality, the exact opposite of this is true. There won't be any affiliating at all. - From an affiliate's perspective, no regulation is the best regulation. : )
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