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I agree with both of you here, this stuff probably won't convert well but it might be worth a shot if you get a lot of traffic. I get a decent amount of free money players searching for "free poker"...

Well the thing is, I'm seeing 36 searches a month and I'm sure there's some potential to cross sell then on a different room or something else but in the case of this KW even getting all the clicks...

I doubt it's a bot, just some guy that found your site and is liking it I guess. This makes sense if you have a lot of content like I do and folks tend to come back several times. It doesn't seem...