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SEO is the cost effective way to build traffic for the long run. Regarding the content, sure that works, but your site will need much more than that to stand out. Still, you gotta start with...

Agreed. You cannot make sales with no traffic. Conversion is just a way of getting the most out of your current traffic, but increasing traffic should be ongoing effort.

It's really not about reviews. Each of your pages should be focused on something very specific and should contain strategically placed "call to actions" that are relevent with the content.

Here's...